October 14, 2015
Certified Island Beef now for sale in local stores
Islanders are finally going to be able to buy premium beef products that until now have been sold only in Ontario.
Certified Island Beef went on the market two years ago, but so far only certain stores in Ontario were interested in stocking the premium-priced meat.Now, the five Sobeys stores in P.E.I. will carry the Certified Island Beef brand, after signing a new distribution agreement.
The AAA-grade beef is raised on 90 Island family farms, with no hormones, and using humane practices."What has changed is that we have more producers on the program," explained Sebastian Manago, CEO of the Island Food Partnership.