Success Stories


February 21, 2019

Rob Morrison Wins $25,000 Food Xcel Grand Prize


Island food entrepreneur, Rob Morrison, wins $25,000 award from Innovation PEI's Ignition Fund in the Food Island Partnership Food Xcel program. Rob was awarded for his Covehead Seafoods lobster dip presented at the Startup Zone for the Food Xcel final pitch day on February 20th, 2019.

Rob Morrison focused his time throughout the Food Xcel Program on his Covehead Seafoods lobster dip. Ryan created a premium PEI lobster dip that provides versatile, high quality, convenient lobster dip that includes half a market size lobster in each container. 

Food Xcel is an initiative of Food Island Partnership along with many key funding partners including the Atlantic Canada Opportunities Agency (ACOA), Innovation PEI, Prince Edward Island Department of Agriculture and Fisheries, NSERC, and Springboard Atlantic.

“We were very impressed in both the number and quality of the submissions we received from this year’s participants,” CEO of Food Island Partnership Bryan Inglis said. “We definitely see potential for many of the projects to keep developing and expect to see some of these in market in the coming years.”

“Prince Edward Island is known internationally for the quality of our food and the skill and imagination of our chefs and food producers,” Economic Development and Tourism Minister Chris Palmer said. “Food Excel is an excellent way to promote and develop new products and ideas that will only serve to further improve our reputation as Canada’s Food Island. I offer my sincere congratulations to the winner and all who participated in the program.”

“The ideas and food innovations from today’s finalists are both inspiring and full of economic potential – congratulations to all of you,” said Sean Casey, Parliamentary Secretary to the Minister of Fisheries, Oceans and the Canadian Coast Guard and Member of Parliament for Charlottetown on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA. “The Food Island Partnership Food Xcel program aligns well with the Government of Canada’s Innovation and Skills Plan to support entrepreneurs as they look for ways to advance new or existing products or services and compete in the global economy.”

Food Island Partnership began the Food Xcel food start-up program with 20 Island entrepreneurs and eight finalists competing at the Food Xcel final pitch day. Food Island Partnership is an industry-led organization tasked with growing the food industry through food cluster development on Prince Edward Island. Food Island Partnership is leading and maximizing innovation in Prince Edward Island’s food industry. For more information, visit www.foodislandpei.ca. Media Contact:

Morgan Martin
Food Island Partnership
902-367-4411 
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