Project Detail


Superfood in a Canadian bottle proves the right mix

A western PEI company is having great success sharing Prince Edward Island’s abundant wild blueberries with the rest of the world. 

PEI Juice Works (www.peijuiceworks.ca) General Manager Jackson Platts says they recognized the opportunity to juice in bulk with the explosion of the craft brew market along the eastern seaboard. About 75 per cent of PEI Juice Works’ 100 per cent blueberry juice is shipped to China, Taiwan, Japan, Barbados, the U.S. and Europe.

Blueberries, which are considered a superfruit high in antioxidants and believed to have restorative qualities, are in high demand worldwide. 

“We can juice anything and - with the demand for peach, nectarine, tart cherry, cranberry, strawberry with the growing production of radlers and fruit beers - we are now supplying breweries, wineries and cider companies.”

Each 375 ml bottle of juice contains just over one pound of wild blueberries. The addition of rhubarb, tart cherries and cranberries has created three unique blends that complement the natural essence of the wild blueberries.

The company doesn’t waste anything. They’re now using the skin of blueberries, dried and ground to a powder, for the commercial animal food market, and the nutraceutical industry. “You’ve got to find a way to pay the bills,” Platts joked.

“We continue to try to develop new products and new markets. Prince Edward Island is a great place to do business.

"Platts said the company has lots of supply from blueberry growers, along with a world-class cleaning, sorting and freezing facility with Wymans. “We have had very good support from Trade Team PEI, ACOA, the National Research Council, BioFoodTech and Innovation PEI. We received a lot of support to go on trade missions.

”Their biggest customer, China, sees the value in the PEI brand. A Canadian flag stamped on the bottle makes it even more desirable. “It’s a big niche to have that maple leaf on your bottle,” Platts said.

 


News Articles

January 4, 2016
Canada's Safe Food for Canadians Act and Regulations
Download Session 1 & 2 of Keith Hussar's "Canada's Safe Food for Canadians Act and Regulations" more

January 4, 2016
Overview of Domestic and International Trade Agreements
Download Kal Whitnell's "Overview of Domestic and International Trade Agreements" presentation more

December 21, 2015
BioFoodTech receives laboratory re-accreditation
Prince Edward Island’s BioFoodTech has recently received re-accreditation by the Standards Council more

November 25, 2015
Food Safety Information Sessions To Be Held in Charlottetown Next Month
Food Island Partnership has organized an all day information session explaining the new Safe Food more

November 2, 2015
Inaugural Food Island Day a Resounding Success
Held at the gorgeously renovated Clinton Hills barn, Food Island Day was a one-day symposium more

October 14, 2015
Certified Island Beef now for sale in local stores
Islanders are finally going to be able to buy premium beef products that until now have been sold on more

SUBSCRIBE TO NEWSLETTERS
Sign up today for industry news, events and more.

News

About Us

Food Island Partnership is an organization dedicated to the Food Industry on Prince Edward Island.  We partner in projects with companies, industry partners, research, development and technology institutions to further the growth and profitability of the food industry of Prince Edward Island. Projects can be in the area of product development, productivity and... >

Food Island

Contact Us

134 Kent St.
National Bank Tower
Suite 302
Charlottetown, PE
C1A 8R8

  [email protected]

© Copyright 2017     A GRAPHCOM SITE