Project Detail


Superfood in a Canadian bottle proves the right mix

A western PEI company is having great success sharing Prince Edward Island’s abundant wild blueberries with the rest of the world. 

PEI Juice Works (www.peijuiceworks.ca) General Manager Jackson Platts says they recognized the opportunity to juice in bulk with the explosion of the craft brew market along the eastern seaboard. About 75 per cent of PEI Juice Works’ 100 per cent blueberry juice is shipped to China, Taiwan, Japan, Barbados, the U.S. and Europe.

Blueberries, which are considered a superfruit high in antioxidants and believed to have restorative qualities, are in high demand worldwide. 

“We can juice anything and - with the demand for peach, nectarine, tart cherry, cranberry, strawberry with the growing production of radlers and fruit beers - we are now supplying breweries, wineries and cider companies.”

Each 375 ml bottle of juice contains just over one pound of wild blueberries. The addition of rhubarb, tart cherries and cranberries has created three unique blends that complement the natural essence of the wild blueberries.

The company doesn’t waste anything. They’re now using the skin of blueberries, dried and ground to a powder, for the commercial animal food market, and the nutraceutical industry. “You’ve got to find a way to pay the bills,” Platts joked.

“We continue to try to develop new products and new markets. Prince Edward Island is a great place to do business.

"Platts said the company has lots of supply from blueberry growers, along with a world-class cleaning, sorting and freezing facility with Wymans. “We have had very good support from Trade Team PEI, ACOA, the National Research Council, BioFoodTech and Innovation PEI. We received a lot of support to go on trade missions.

”Their biggest customer, China, sees the value in the PEI brand. A Canadian flag stamped on the bottle makes it even more desirable. “It’s a big niche to have that maple leaf on your bottle,” Platts said.

 


News Articles

previous12345next
September 22, 2017
Fresh Island produce to be donated to Hurricane Irma victims, first responders
The Government of Prince Edward Island and the P.E.I. Potato Board are partnering with Island farmer more

September 11, 2017
Atlantic Beef Products ships to U.S. for 1st time
Half a tractor-trailer of Island beef was shipped from Atlantic Beef Products to the U.S. more

April 21, 2017
Prince Edward Island’s Fall Flavours Festival wins International Food and Beverage Award
The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism more

April 12, 2017
Why a P.E.I. chef ditched her menu to focus on handpies
A P.E.I. chef has had such success with her portable pies that she has changed her business to focus more

March 21, 2017
Island sheep farmers milking their way into cheese and yogurt market
A couple in North Rustico, P.E.I. is going back to their family roots to create a new line of cheese more

March 13, 2017
New vegan cheese 'flying off the shelves' in P.E.I.
Love cheese, but trying to stick to a plant-based or vegan diet? Newly-minted P.E.I. foodpreneur more

SUBSCRIBE TO NEWSLETTERS
Sign up today for industry news, events and more.

News