What We Do


Leveraging PEI Brand

Regardless of goals, sector, product, or organization, food industry stakeholders understand the value that a strong PEI food brand brings to their bottom line. Growing recognition of PEI’s emerging reputation as a food brand and destination – fostered by alignment of food and tourism interests – is reinforcing the valuable connection between product and place. The Food Island Partnership will be the coordinating agent focused on four distinctive levels of branding: the Canada brand; the PEI brand; food commodity brands; and corporate brands. Linking experiences, festivals, food tourism, product demonstrations, and the celebration of product, place and people into a branding strategy will be a key focus of the Food Island Partnership. 

For more information on what Food Island Partnership's Brand Leveraging can do for your product contact Greg Pearce today.

For more information on what Food Island Partnership's Food Tourism Activities can do for your product contact Kent Thompson today.


PROJECT EXAMPLE 1

Certified Island Beef Brand

Prince Edward Island Certified Beef is a premium beef brand that is uniquely “Island”.  All animals sold under the brand must be born, raised and processed on Prince Edward Island. The brand returns premium prices to Island cattle producers and help solidify Prince Edward’s foothold in the niche market of premium beef. At present over 82 cow calf and feedlot producers contribute to the brand.

The objective of this project is to develop and maintain the momentum for the Prince Edward Island Certified Beef Brand that leads to an increased premium for producers and increased demand for product. Measurements of success are concurrent yearly statistics of premium dollars earned, number of cattle sold annually, market awareness of the brand, number of participating distributors and cattle producers.



PROJECT EXAMPLE 2

Fall Flavours

The Prince Edward Island Fall Flavours Festival is a month long culinary celebration highlighting authentic Island tastes and traditions and takes place during September in communities across Prince Edward Island. The Festival features a variety of acclaimed guest chefs hosting a wide range of unique culinary experiences.

The Food Island Partnership is the marketing umbrella for the overall Festival with Industry Associations (such as the Regional Tourism Associations and others) carrying out the events.

The Food Island Partnership looks to continue its relationship with the celebrity chefs that will be attending Fall Flavours; some of these have included: Chef’s Mark McEwan, Corbin Tomaszeski, Anna Olson, Chuck Hughes and Lynn Crawford as well as others.  Currently there are approximately twelve Signature events where we would again like celebrities to attend.

The goal of Fall Flavours is to see continued sustainable growth and strive to be the gold standard in the food festival segment.  Intrinsic within this is: exposure of rural PEI to visitors, a contribution to hotel/accommodation occupancy rates, promotion of PEI as a primary culinary destination and to generate awareness of PEI foods and restaurants.



News Articles

October 24, 2016
2-DAY CHARCUTERIE WORKSHOP
Learn practical and technical knowledge to create small-scale artisan cured products. more

September 21, 2016
Food Xcel
Have you ever thought of starting your own food business?  more

May 24, 2016
That's Island Style
A new campaign will promote Prince Edward Island’s quality food and drink products. more

January 29, 2016
Now Available! Certified Halal Beef from Atlantic Beef Products
Atlantic Beef Products Inc. now certified by the Islamic Food and Nutrition Council of Canada. more

January 22, 2016
BioFoodTech Artisan Workshops
BioFoodTech is hosting two Artisan Workshops... more

January 19, 2016
Request for Proposals
Food Island Partnership, Atlantic Beef Products and Prince Edward Island Cattle producers RFP more

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About Us

Food Island Partnership is an organization dedicated to the Food Industry on Prince Edward Island.  We partner in projects with companies, industry partners, research, development and technology institutions to further the growth and profitability of the food industry of Prince Edward Island. Projects can be in the area of product development, productivity and... >

Food Island

Contact Us

134 Kent St.
National Bank Tower
Suite 302
Charlottetown, PE
C1A 8R8

  [email protected]

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