Food Networking Sessions


November 29, 2018

Charlottetown, PEI


Peter Van Stolk, Founder of Jones Soda, presents....

"Lessons in Building Consumer Loyalty

from the Ground Up"

6:00PM  Welcome & Food Xcel Introduction

6:30PM Presentation from Peter Van Stolk



Marketing maverick Peter van Stolk has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. He helps organizations around the world with a broad range of marketing and business challenges, including how to compete, how to market a product, and how to build a successful business.

Peter van Stolk is the CEO of SPUD.ca, Canada’s lowest waste grocery company, aka Sustainable Produce Urban Delivery, an online grocery store delivering local & organic products to customers in cities within North America. The company is committed to changing the world, one bite at a time. Van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”.  In 2018, through their new company Food-X Urban Delivery Inc., Walmart Canada became their first national customer using the platform to deliver food 

Peter also founded the Jones Soda Company in 1987 and served as CEO and chairman of the board for 20 years. During that time, his original marketing approach, which included interacting online with consumers, brought Jones Soda phenomenal success in the crowded beverage industry. By integrating customer feedback, Jones Soda became known for its unique flavors and custom packaging.

With Jones, Van Stolk also oversaw the launch of new product lines, including non-carbonated juice, tea, and energy drinks. He successfully competed against the global multi-billion-dollar soda giants and earned brand loyalty among consumers – all on a shoestring budget. His work has attracted the attention of the New York Times, CNN, People magazine, and Inc. magazine.

He saw the potential in using the Internet for marketing long before anyone else did. van Stolk, who is now CEO of The Tree Fort Group, a social media marketing company, believes traditional methods to reach consumers are less effective today and that marketing campaigns can’t rely solely on buying advertising space. He advises marketers and organizations to adapt their methodology and become more social to interact with audiences, using tools like Flickr, MySpace, Facebook, blogs, and wikis.



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